McLean, Va. – Gannett (NYSE: GCI), the publisher of USA Today, said its
HighSchoolSports.net business plans to launch more than 100 hyperlocal
"microsites."
The rollout will begin later this month in 38 markets,
including D.C., Atlanta and Denver, with other markets to follow by the end of
this year.
The microsites will be offshoots of local Gannett-owned media sites,
enhanced with HighSchoolSports.net content.
"This unlocks the full value
of our prep sports content for our readers and for sports marketers, including
national marketers, who are increasingly looking to reach 12- to 17-year-old
athletes and their families at the local and regional level," said Peter
Lundquist, the vice president and general manager of Gannett High School
Sports.
Related Links:
http://www.gannett.com/news/pressrelease/2010/pr081810.htm
