San Francisco – Peanut Labs, a provider of social media
market research, announced on Tuesday that it has agreed to be acquired by
e-Rewards, the Texas-based owner of online sampling and data collection firm
Research Now.

Financial terms of the transaction were not disclosed.

Founded in
2007, San Francisco-based Peanut Labs now counts a respondent pool of over 240
million users, including customers of partners including Changyou, Playspan,
Pogo, Playdom and Playspan.

"Combining Peanut Labs sampling capabilities
in social media with Research Now’s global online panels, our clients will now
have access to the largest and most diverse global respondent universe
available to support online research projects," said Peanut Labs CEO Ali


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