Paris – The European Commission has approved France’s plan
to provide subsidies to young people to encourage them to legally purchase
digital music, Reuters reports.
Under the plan, French residents ages 12 to 25
will pay half the cost of a $70 "Carte musique" download card,
redeemable for song downloads at digital retailers.
The government is expected
to invest about $35 million annually into the program, which hopes to sell a
million cards.
Digital retailers who participate will be required to discount
music prices, extend subscription term lengths, and pay to advertise the
download cards.
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(Reuters)
