Los Angeles – Over one-quarter (28%) of U.S. mobile
subscribers now own smartphones, according to a third quarter survey from
Nielsen.
Among Americans who purchased a new handset in the past six months,
41% opted for a smartphone — up from 35% in the second quarter.
Nielsen found
that BlackBerry maker Research in Motion’s (RIM) (NASD: RIMM) operating system now powers
30% of all U.S. smartphones, followed by a closing-fast Apple (NASD: AAPL) (28%), and
Google’s (NASD: GOOG) Android (19%); Android was the top handset among those buying in the
past six months.
Demographic research shows that 50% of Android smartphone
owners are under 35, but Apple still counts the greatest number of smartphone
users under the age of 44.
U.S. smartphone owners are also more diverse than
non-smartphone owners, as one in five are Latino — compared to just 9% of
non-smartphone owners.
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