London – Sky Songs, the digital music subscription service
launched just over a year ago by U.K. satellite broadcaster BSkyB, will shutter
in February due to lack of consumer interest, the company said.
"We’ve
taken the difficult decision to close Sky Songs," BSkyB told the Guardian.
"Although we are extremely proud of the service we built and the
experience it offers, we just didn’t see the consumer demand we’d hoped for.
"As
Sky Songs demonstrates, we’re a business that takes risks and innovates, but at
the same time, we’re pragmatic and act decisively when a new venture isn’t
working out."
Sky Songs offers unlimited ad-free streaming of a 5 million
song catalog for about $7.87 per month, in addition to a complementary a la
carte download store.
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(Guardian)