New York – Total U.S. ad spending grew 6.4% in the first
nine months of 2010, and Internet display ads had the second-largest growth
rate among media sectors at 7.7%, according to a report from Kantar Media.
During
the third quarter, overall ad spending was up 8.7% on last year, the largest
quarterly gain since the end of 2004.
"The advertising recovery expanded
during the third quarter to include stronger participation by the long-tail of
marketers beyond the Top 1000," said Jon Swallen, senior vice president of
research at Kantar Media.
"Having fewer resources, this segment was
previously cautious about raising budgets and it lagged behind the early year
rebound in ad spending.
"Smaller advertisers are now as fully vested as their
large counterparts and in that sense, the advertising recovery has reached a
significant milestone."
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