Boston – Global sales of e-reader devices, like Amazon’s (NASD: AMZN)
Kindle and Barnes & Noble’s (NYSE: BKS) Nook, are expected to grow from $1.9 billion
and 11 million unit sales in 2010, to $8.2 billion and nearly 72 million units
in 2014, according to a report from market research firm Yankee Group.
The
total worldwide installed base of e-readers is projected to double each year,
from 12 million in 2010 to 127 million in 2014.
Device sales are expected to
begin generating greater revenue in Asia-Pacific than in North America by 2014;
North America accounted for 57% of all e-reader sales revenue in 2010.
The
average price for e-readers is also expected to drop to $114 by 2014, down from
an average of $182 in 2010.
"Falling prices, growing content libraries and
color e-paper displays will persuade consumers around the world to snap up e-readers
like Amazon’s Kindle," said Yankee Group analyst Dmitriy Molchanov.
"Consumers
in China and India will be responsible for a growing proportion of worldwide
sales as Asia-Pacific’s middle class continues to grow."
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