Palo Alto, Calif. – Facebook has begun testing the real-time
targeting of ads, based on what users are typing as their status updates and
conversations with friends, Ad Age reported.
The test reportedly covers 1% of
Facebook users, or some 6 million people.
Facebook already targets ads based on
the content that users post and "like" on the site, but to this point
had not attempted to target ads in real-time.
The real-time targeting system would, for example, perhaps deliver a Pizza Hut ad to a user who just posted a status update about pizza.
The company has not signed any
new advertisers or campaigns specifically for the real-time targeting test,
which essentially "speeds up" its existing algorithm for delivering
targeted ads, according to Ad Age.