Irvine, Calif. – Online local media firm Local.com on Monday
announced that it has acquired Krillion.com, a provider of location-based
product search services, for $3.5 million.
Founded in 2006, Mountain View,
Calif.-based Krillion had raised over $9 million in venture capital, from backers
including Hummer Winblad Venture Partners and Leapfrog Ventures.
Krillion
aggregates and matches consumer product information from multiple retailer
websites and data feeds to create an index of over 70,000 products from over
50,000 U.S. retail locations.
"Local product search is a natural fit for our
business model and our key ‘soccer mom’ demographic," said Local.com
senior vice president Raj Mohan.
"Krillion provides us with highly
valuable local shopping content that we intend to deploy across our business in
order to differentiate our various products to our end users, customers and
business partners."
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