New York – AOL (NYSE: AOL) said Friday it will team with a trio of large
book publishers to launch Bookish, a new book recommendation site set to launch
this summer. Backed by Hachette Book Group, Penguin Group and Simon &
Schuster, the site will be designed to help more deeply connect readers with
their favorite authors and books through editorial content, tools and other
features.
AOL Huffington Post Media Group will publish Bookish content across
its network of sites, and also provide advertising sales support for the new
venture.
Paulo Lemgruber, who previously developed and ran digital businesses
for Comcast and Reed Elsevier, will serve as CEO, and Charlie Rogers, the
former editor-in-chief of digital media at NBC Universal, will serve as
editor-in-chief.
Arianna Huffington, the president and editor-in-chief of AOL
Huffington Post Media Group, said her company will "use our multimedia,
social and community engagement tools to help connect our readers with authors
and their books. And we’ll highlight this content through our entire network
and hyperlocal sites."
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