Dallas, Texas — Parks Associates, a research and analysis company, reported Thursday that nearly six million U.S. broadbrand households intend to purchase a tablet, while another four million who had no previous intentions to purchase a computer this year are now inspired to do so.
The report reveals the risk of lost sales to other electronic devices, including netbooks, e-readers, notebooks and even newspaper companies.
“One year after the launch of the Apple iPad, tablet adoption reached 13% of U.S. broadband households (approximately 10.5 million households), slightly below current netbook and e-reader adoption rates,” said Jennifer Kent, a Parks Associates’ mobile research analyst. “Mass adoption of tablets depends on consumers’ ability to differentiate them from similar CE, and devices that overlap with the tablet will struggle to remain relevant.”
Parks Associates estimates that nearly 16.8 million tablets will be sold worldwide in 2010.
Related Links:
http://tinyurl.com/5uflpt4 (Parks Associates)
