Variety reports: “The company’s year-old division Blockchain Creative Labs has been experimenting with the disruptive potential of digital ownership for properties as varied as “The Masked Singer,” WWE and, unexpectedly, SXSW. BCL will have a big presence at this week’s Austin-based festival to show off its work, featuring a Web3 experience devoted to Dolly Parton, called welcometodollyverse.com.”
