Variety reports: “YouTube already soaks up billions of hours of the world’s attention. Now the video giant also wants to hoover up a bigger piece of consumers’ online purchases. Looking to grease the ecommerce wheels, the platform is introducing new tools within YouTube Studio’s Shopping tab so that creators can more easily manage how their products are tagged and appear across their channel.”
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YouTube Gets A Bigger Shopping Cart: Pacts With Shopify, Expands Live Ecommerce Tools To All Creators
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