The Hollywood Reporter reports: “What’s one way to drum up anticipation for a streaming service merger? Keep the new name secret. As Warner Bros. Discovery prepares to unveil its refreshed streaming service on April 12, outside partners are still awaiting official word on what exactly the merged HBO Max–Discovery streamer will be named as executives continue to refer to the service by its code name, “Beam,” according to people familiar with the matter.”
HBO Max Relaunch: The Open Questions Ahead Of Warner Bros. Discovery’s Next Pivot
- Advertisement -
