Yahoo! Entertainment reports: “TikTok and Candle Media have entered a strategic partnership wherein Candle Media’s business units will create custom creator-focused opportunities for the TikTok platform’s users. Chiefly, Reese Witherspoon’s Hello Sunshine (which Candle Media acquired in 2021) will help elevate underrepresented indie authors of the #BookTok community. Authors will be able to support the development of film, TV, and audio projects.”
TikTok And Candle Media To Co-Develop New Branded Entertainment And Content
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