Variety reports: “Warner Music Group and TikTok have announced a first-of-its-kind partnership to expand the licensing agreement of Warner Recorded Music and Warner Chappell Music to TikTok, TikTok Music, CapCut and TikTok’s Commercial Music Library. The deal marks a major move on the part of Robert Kyncl, who became the CEO at Warner Music Group at the beginning of the year, to get a bigger share of the pie from TikTok, which many label execs have contended provides plenty of exposure for artists but not nearly the level of revenue sharing they’d like to see.”
