Social Media Today reports: “X CEO Linda Yaccarino has announced her first major talent signing to the app, with Paris Hilton becoming the first celebrity to ink an exclusive content deal as part of X’s expanding video content push. I mean, I’m not sure that Paris Hilton carries the sort of cultural cache that she did in, say, 2005, but she does have a huge online presence, and she has been at the forefront of many key trends.”
X Signs Exclusive Content Deal With Paris Hilton To Build On Its Entertainment Efforts
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