Hypebot reports: “Spotify has made changes in recent months designed to help artists sell more merch, including a Shopify integration and a Merch tab on Artists’ Pages. Now, the streamer has added a Merch Hub that surfaces a broad selection of merch based on a user’s listening habits. Spotify said that the merch tab on artist pages led to a 22% increase in sales and highlighted artist merch sales as an opportunity during its upcoming annual Spotify Wrapped campaign.”
