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TechCrunch reports: “Fresh on the heels of its $40 million fundraise, streaming media company Plex is today announcing its expansion into a new business: a movie rentals storefront. The addition, which will initially be offered to U.S. customers, will give the streamer another means of generating revenue beyond its subscription products and ad-supported streaming — a diversification that will prove critical as the ad market continues to be unpredictable.”

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