Digital Music News reports: “The top brass at YouTube understand that TikTok is gunning for their #2 spot on the popular social media list and they’re embracing TikTok’s monetization practices to keep YouTube on top. With more ways to monetize a YouTube channel than ever before, YouTube has embraced short-form video despite presenting fewer opportunities to advertise compared to long-form videos.”
The TikTokifcation Of YouTube And Vice Versa—How Streaming Is Converging
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