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TechCrunch reports: “You know that mildly jarring experience whenever that well-known celebrity shows up in an entirely different context — e.g. a musician making a horror flick cameo; an NFL player rearing their head in a comedy series; or a Hollywood movie icon selling mobile phone plans on TV? Well, it’s starting to feel like that with Spotify’s foray into the enterprise and developer tooling space — nothing wrong with it per se, but it makes you flinch just a little due to its divergence from the norm.”

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