Deadline reports: “Promise, a generative AI studio led by three notable tech and industry figures, has launched with backing from Peter Chernin‘s The North Road Company and venture capital firm Andreessen Horowitz. The startup intends to make films and series as well as exploring new formats. The company said in a launch announcement that it is “actively engaging with leading Gen AI artists, Hollywood talent, and rights-holders to develop a multi-year lineup of category-defining films and series.”