Los Angeles
– Playboy (NYSE: PLA) plans to launch a free, safe-for-work website in a bid to attract
more ad revenue from marketers shy about adult content, PaidContent reported,
citing remarks made by company executives during its quarterly earnings call.
The company is developing a site called TheSmokingJacket.com, but declined to
provide additional details or a timeframe for launch.
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(PaidContent)