Los Angeles – Hulu, the video portal joint venture between
News Corp. (NYSE: NWS), NBC Universal (NYSE: GE) and Disney (NYSE: DIS), on Tuesday launched a preview of Hulu
Plus, a $10-per-month subscription service that will offer full current seasons
of TV programs from ABC, Fox and NBC across a range of devices. Hulu Plus
supports PC, Mac (NASD: AAPL), iPad, iPhone, and Samsung Blu-ray players at launch, and will
eventually be extended to Sony’s (NYSE: SNE) PlayStation 3, Bravia TV line and Blu-ray
players, as well as Microsoft’s (NASD: MSFT) Xbox 360.
The paid service will not provide an
ad-free experience on Hulu; in fact, the company touted its new ability to
deliver ads to mobile devices.
The company noted that Nissan and Bud Light have
signed on to advertise on Hulu Plus.
The iPhone and iPad applications can
stream Hulu content over both 3G and Wi-Fi connections.
"For our end users, we’re offering them the most
convenient way to access their favorite shows, on devices they love, in high
definition, at a fair price," Hulu CEO Jason Kilar wrote on the company’s
blog.
"For our advertisers, who allow us to keep our Hulu Plus price low
with the support of ad revenue, we offer one of the world’s most effective
advertising platforms, with the ability to speak effectively to users across a
variety of devices, anywhere they happen to be."
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