Hypebot reports: “Label and artist manipulation of songs, playlists and the streaming services themselves will lead to a crisis, says MIDiA analyst Mark Mulligan. “The paradox here is that casual fans have the potential to generate more streams than engaged listeners,” says Mulligan.”Streaming makes casual listeners ‘more valuable’ than aficionados.””
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Featured Top Slider Playlist Manipulation Will Create A Crisis In Streaming says MIDiA’s Mark Mulligan
