brands

Home brands

CMOs, It’s Time To Take Augmented Reality (AR) More Seriously Than...

Forbes reports: "The augmented reality (AR) and virtual reality (VR) market is forecasted to reach over $72 billion globally by 2024. I recently had...

Discovery Needs to ‘Earn the Trust and Respect’ of WarnerMedia Team,...

Variety reports: "Discovery CEO David Zaslav, one month after the blockbuster announcement with AT&T of the deal to merge his company with WarnerMedia, acknowledged...

Apple Music Classical Is Now Available Globally

Engadget reports: "Apple Music Classical is now available for download globally with more than 5 million tracks. Offered as part of an Apple Music...

Meadowlark Media Raises $12.6M in Series A Funding

The Hollywood Reporter reports: "Meadowlark Media, the content company founded by former ESPN on-air host Dan Le Batard and former ESPN president John Skipper,...

Silicon Valley-Backed Creator+ Sets Team Behind New Digital Studio

The Hollywood Reporter reports: "The media startup, co-founded by YouTube vet Benjamin Grubbs and tech veteran Jonathan Shambroom, will see digital media vet Adam...

ViacomCBS Reaches Deal to Sell CNET for $500 Million to Marketing...

Variety reports: "ViacomCBS is offloading CNET Media Group in a $500 million deal with digital-marketing company Red Ventures, which announced the deal Monday." Read more

‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the...

DigiDay reports: "Direct-to-consumer brands are increasing their spending on Snapchat this year as part of the ongoing push to diversify media budgets. Media buyers...

Phil Spencer says Xbox Series X on track for worldwide launch...

Gamesindustry.biz reports: "Head of Xbox Phil Spencer has reiterated that Xbox Series X is still on course for a global launch this Christmas, despite...

Verizon suspends Facebook advertising as boycott grows

VentureBeat reports: "Verizon Communications said on Thursday it is pausing advertising on Facebook in July in support of a campaign that called out the...

U.S. VOD Services to Dominate Asian Market Outside China in 2019:...

Hollywood Reporter reports: "YouTube, Netflix and Amazon Prime Video will have a combined 54 percent market share in 2019 of online video revenues in...