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Twitter’s New Pitch to Film and TV Marketers

The Hollywood Reporter reports: "While studios can pay for promotions on Twitter (which Warner Bros. did for its Dune promotions elsewhere on the platform),...

ViacomCBS Commissions BET, Comedy Central and MTV Short Form Series for...

Variety reports: "ViacomCBS Networks International has greenlit six diverse short form shows exclusively made for YouTube and Facebook from the BET, Comedy Central and...

Guy Oseary Signs NFT Collective World of Women for Representation, Alongside...

Variety reports: "Back in October 2021, music industry veteran and longtime tech investor Guy Oseary announced the signing of Bored Ape Yacht Club and...

WarnerMedia Renews Comcast Carriage Deal, CNN Plus to Become Available on...

Variety reports: "As part of the extended agreement, Comcast will make CNN Plus, WarnerMedia’s upcoming subscription streaming platform, available on its Xfinity X1, Xfinity...

Fox Sports Extends Deal With Twitter for FIFA World Cups

The Hollywood Reporter reports: "Soccer fans will get to see highlights on Fox Sports' Twitter handles and listen to weekly live analyses on Twitter...

The Rundown: The Markup and Mozilla Will Track Facebook, Tracking Its...

Digiday reports: "Today, Mozilla, the nonprofit that operates the Firefox browser, will announce a partnership with The Markup, a nonprofit news organization that covers...

Discovery Joins Fox, NBCUniversal And ViacomCBS In Advertising Joint Venture OpenAP

Deadline reports: "Discovery’s investment follows earlier activities between it and the joint venture. The company began integrating OpenID, an identification system developed by OpenAP,...

Take-Two Interactive Is Buying Zynga in a Deal Worth $12.7 Billion

Variety reports: "The deal, if it goes through, will create one of the world’s largest publicly traded games companies — with $6.1 billion in...

Range Media to Give Clients Access to NFT Tech Through Recur...

The Hollywood Reporter reports: "Through the partnership, Range’s clients will be able to use Recur’s technology to create their own NFTs that are not...

New York Times to Buy The Athletic Sports Media Company for...

Variety reports: "The Times had reportedly been in talks to buy The Athletic since the spring of 2021. The deal is expected to close...