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U.S. Ad Forecast For 2024 Raised On Improved Economic Outlook, Digital...
The Hollywood Reporter reports: "The U.S. advertising market is looking healthier now than in December, media investment company Magna signaled Thursday, raising its 2024...
Super Bowl Boosts Streaming Services – Ampere Report
Deadline reports: "At a time of Hollywood contraction, the streamers’ fierce push into live sports appears to be paying off, according to the latest...
Fallout 76 Smashes Steam Player Record Amid Fallout TV Show Success
IGN reports: "The success of Prime Video’s Fallout TV show has spilled over into the video games upon which it is based, boosting player...
YouTube Now Controls 9.7% Of U.S. Television Usage, Nielsen Says
Yahoo! Tech reports: "Connected TV usage of YouTube accounted for 9.7% of all U.S. TV viewing in March, according to Nielsen's latest monthly tube...
PlumResearch: Fallout Is Prime Video’s Biggest Premiere
Broadband TV News reports: "Amazon’s big budget TV series Fallout is taking 30% of viewing in most major markets and is seeing 91 million...
