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CNNPlus, Anyone? Cable News Preps For Streaming Future
The Hollywood Reporter reports: "Cable news channels are at a tipping point. Fox News, CNN and MSNBC are coming off a record-smashing news year,...
HBO Max’s Ad Plan: 5 Key Takeaways
Variety reports: "Over its nearly five-decade history, HBO has never run commercials. Now WarnerMedia, in a bid to maximize its streaming base, has rolled...
Netflix Launches Its Own Online Store, Which Will Sell Exclusive Merch...
Variety reports: "Netflix has been selling its subscription products direct-to-consumer since it was founded more than two decades ago. Now the streaming giant has...
Documentary+ To Share Viewership Data With Filmmakers; First Streamer To Reveal...
Deadline reports: "Documentary+, the non-fiction streaming service established by studio XTR, is to share viewership data with its filmmakers, potentially becoming the first digital...
NBCU CEO Sees Robust Demand in Upfront, but Offers No Details...
Variety reports: "The CEO of NBCUniversal said the company enjoyed robust demand in the TV industry’s upfront market, but offered no tangible details on...
The TV upfront marketplace is moving along at breakneck speed, and...
Digiday reports: "The 2021-22 TV upfront marketplace, accounting for some $20 billion or more in advertiser commitments laid down across linear, cable and streaming/connected...
Discovery Needs to ‘Earn the Trust and Respect’ of WarnerMedia Team,...
Variety reports: "Discovery CEO David Zaslav, one month after the blockbuster announcement with AT&T of the deal to merge his company with WarnerMedia, acknowledged...
Disney+ and Netflix’s Next Challenge: Shaking Off Slower Streaming Growth
The Hollywood Reporter reports: "A funny thing happened in the first half of 2021: The insatiable appetite of consumers for streaming video content began...
Procter & Gamble Marketing Chief Urges Media to Help Madison Avenue...
Variety reports: "Marc Pritchard wants the media industry to help him find more of the people who are likely to be his best customers."
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Starlight Media to Build Streaming Platform SYSM
Variety reports: "Starlight Media, a Chinese-owned film financier, will leverage its growing Hollywood connections and partner with a group of leading Chinese entertainment firms...
