How Marketers Should Advertise To Mobile Gamers During The Holidays | Unity

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GamesBeat reports: “Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 U.S. adults for mobile game marketers to uncover insights into how mobile game brands can land on the nice list during the holidays. The goal is to enable marketers to be proactive and more precise with their holiday ads.”

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US’s Federal Trade Commission Finalized ‘Click-To-Cancel’ Rule For Subscription Services

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Music Business Worldwide reports: “The US Federal Trade Commission (FTC) has approved a “click-to-cancel” rule that is expected to change how companies handle subscription cancellations. The regulation, taking effect 180 days after Federal Register publication, will require companies to simplify their cancellation processes to match the ease of signing up, the FTC announced Wednesday (October 16).”

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Perplexity AI Seeks Valuation Of About $9 Billion In New Funding Round

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CNBC reports: “Perplexity AI, an artificial intelligence search engine startup hoping to chip away at Google’s dominance, is seeking to more than double its valuation to about $9 billion in its next funding round, CNBC has confirmed. The company, which was valued at $3 billion in June, is now looking to raise roughly $500 million, though that could change, according to a person familiar with the matter who declined to be named because the talks are confidential.”

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Nintendo’s Mysterious Switch Online Playtest Already Leaked

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Polygon reports: “Nintendo’s Switch Online playtest hasn’t actually begun yet, but details have already leaked online. Nintendo made a vague announcement earlier in October inviting people to sign up for a Nintendo Switch Online playtest; around 10,000 people were admitted into the test program earlier this month. Nintendo shared very few details about the mystery event, except that a Nintendo Switch Online + Expansion Pack membership was necessary to participate.”

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wedotv Signs Content Deals With Fox, ZDF, One Gate, Icon

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Broadband TV News reports: “Doubling down on content for its AVOD and FAST Channels, wedotv, the free streaming sports and entertainment network, has closed several licensing deals with leading studios and distributors, including a multi-territory licensing deal with Fox Entertainment Global. The agreement with Fox Entertainment Global will bring hundreds of TV movies to wedotv services in the UK, DACH, Italy, the Nordics and Benelux countries.”

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Games VC Funding Is Stabilizing, But Growth-Stage Funding Is Up | Konvoy

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GamesBeat reports: “Gaming VC fund Konvoy Ventures released its latest report on the state of funding in the industry. According to its findings, venture capital funding is overall up about 1% quarter-over-quarter, but growth-stage funding has increased. The overall number of deals has also gone down QoQ.”

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YouTube Unveils New Features Including Collaborative Playlists, Fan Badges And A Sleep Timer

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Music Business Worldwide reports: “YouTube announced a major platform update on Tuesday (October 15), introducing over two dozen new features across its web, mobile, TV, and YouTube Music app, including collaborative playlists and fan badges. Among the most notable additions is a revamped collaborative playlist feature for YouTube Music, allowing users to build, share, and vote on playlists with friends and family through unique links or QR codes.”

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Los Angeles Film And TV Production Approaches Historically Low Levels

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The Hollywood Reporter reports: “Los Angeles’ film permitting office is ringing the alarm about low production levels after shooting in the region saw another decline. The three-month period from July to September logged the weakest quarter so far this year, slipping 5 percent to roughly 5,000 shoot days, according to the latest report from FilmLA. The figure falls short of shooting in the area during the same time last year, when production was halted amid Hollywood’s dual writers and actors strikes.”

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Meta Teams With Blumhouse And Filmmakers Like Casey Affleck To Test Movie Gen AI Tool

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Variety reports: “Meta has put its generative AI video system in the hands of some Hollywood filmmakers — hoping to build goodwill with the industry and gather feedback on how to improve the tool. The tech giant announced Thursday that it has been working with horror studio Blumhouse and select creators as part of a pilot program for Movie Gen, its generative-AI video models. The company said it will continue to expand the program in 2025.”

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Circana: 71% Of US Engage With Video Games

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Games Industry Biz reports: “71% of US consumers play video games, according to Circana’s 2024 Gamer Segmentation Report. An online survey of 5,100 respondents was conducted between May and June 2024, which found there are currently 236.4 million gamers in the US. The largest share of gamers was adults aged 45 and older at 37%, which Circana said was driven by women gamers and a growing interest in consoles.”

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