Sling TV, Fubo, Philo & DIRECTV STREAM Now All Offer A Free Options But Why?

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Cord Cutters News reports: “In a significant shift in the streaming landscape, major live TV streaming services like Sling TV, Philo, Fubo, and DIRECTV STREAM are now offering free ad-supported channels to attract new subscribers. This trend reflects a growing recognition of the power of free content to entice viewers and potentially convert them into paying customers.”

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TikTok Braces For US Shutdown As Federal Appeals Court Upholds Ban

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Music Business Worldwide reports: “In a unanimous decision, a federal appeals court in the US has rejected TikTok’s lawsuit to challenge a law that could force it to cut its ties with its Chinese parent company ByteDance or face a complete ban in the US by mid-January 2025. The US Court of Appeals for the District of Columbia Circuit ruled on Friday that the government’s actions are justified on national security grounds, dealing a blow to TikTok‘s ongoing legal battle to remain operational in the US.”

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Reddit Begins Testing AI-Powered Answers Feature To Win More Users

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CNBC reports: “Reddit is rolling out a new artificial intelligence feature designed to help people quickly find answers based on user posts, the company said Monday. A small portion of Reddit’s U.S. user base will have access to the Reddit Answers feature as part of an initial test before the company rolls the feature out more broadly.”

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Riverside Raises $30 Million Series C To Expand Its Podcast And Video Recording Platform

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TechCrunch reports: “Podcast recording platform Riverside said Monday that it has raised $30 million in Series C funding led by Zeev Ventures, with participation from Seven Seven Six, and angel investor Sam Lessin. The company wants to use this funding to grow its team and build out solutions for the podcast and content creation space.”

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Global Advertising Revenue Is Recovering — Except For Linear TV

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The Hollywood Reporter reports: “The advertising business roared back in 2024, and is set to continue to grow in 2025 … but linear TV will be the exception that growth. That’s according to the annual end-of-year advertising forecast from the media buying giant GroupM. The agency says that 2024 will end with 9.5 percent growth in total advertising revenue, an upward revision from the 7.8 percent it predicted in June.”

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Comcast, Warner Bros Discovery Enter Multi-Year Distribution Deal

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Yahoo! Finance reports: “Warner Bros Discovery signed a multiyear deal with Comcast that lays the groundwork for the European launch of the Max streaming service, and resolves a dispute over a coming “Harry Potter” television series, the companies said on Monday. Under the wide-ranging agreement, Warner Bros Discovery’s portfolio of TV networks, including TNT, CNN, and Food Network, will be available to subscribers of Comcast’s Xfinity service in the U.S. and Sky in the UK and Ireland.”

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FIFA World Cup 2025 Signs DAZN In Global Free-To-View Contract

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Broadband TV News reports: “There’s finally a broadcast partner for FIFA Club World Cup 2025 after football’s governing body signed an agreement with DAZN. The landmark agreement will see all 63 matches, which involves 32 of the best clubs worldwide, live-streamed, free to view on DAZN globally, in multiple languages, and includes the possibility of sublicensing to local free-to-air linear broadcast networks.”

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Sony Music Acquires Cobalt Music, One Of The Most Prominent Homegrown Independent Labels In Greece

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Music Business Worldwide reports: “Sony Music Entertainment (SME) has acquired Cobalt Music, one of Greece’s most prominent independent music labels. The investment marks the re-establishment of Sony Music Entertainment Greece, a new branch of Sony Music that the company says “reinforces” its “commitment to expanding its footprint in fast-growing international markets”.”

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Perplexity Expands Its Publisher Program

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TechCrunch reports: “Perplexity, the AI-powered search engine, is expanding its publisher program, with the LA Times, Adweek, Mexico News Daily, and a dozen other news outlets signing up. Publishers will share in revenue generated by ads on Perplexity, and receive metrics to track their content’s performance — as long as they don’t withdraw.”

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TikTok Partners With Nielsen To Track Cross-Media Ad Campaign Performance

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Yahoo! Finance reports: “TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear. Nielsen says the partnership will allow advertisers to get a better understanding of TikTok’s contribution to audience reach, while also helping them better place their ads across various media.”

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