LATEST ARTICLES

YouTube Now Requires Creators To Disclose When Realistic Content Was Made With AI

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TechCrunch reports: “YouTube is now requiring creators to disclose to viewers when realistic content was made with AI, the company announced on Monday. The platform is introducing a new tool in Creator Studio that will require creators to disclose when content that viewers could mistake for a real person, place or event was created with altered or synthetic media, including generative AI.”

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MrBeast Tries Another Platform With Game Show On Prime

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Next TV reports: “Prime Video has ordered Beast Games, a series based on a YouTube show from MrBeast. It will see 1,000 contestants compete for a $5 million jackpot. Prime Video calls it the biggest single prize in TV history. MrBeast, aka Jimmy Donaldson, will host and executive produce.”

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Google Researchers Unveil ‘VLOGGER’, An AI That Can Bring Still Photos To Life

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VentureBeat reports: “Google researchers have developed a new artificial intelligence system that can generate lifelike videos of people speaking, gesturing and moving — from just a single still photo. The technology, called VLOGGER, relies on advanced machine learning models to synthesize startlingly realistic footage, opening up a range of potential applications while also raising concerns around deepfakes and misinformation.”

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LinkedIn Wants To Have Games On Its Platform

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Insider Gaming reports: “LinkedIn is known as the ‘professional’ social network, primarily used to showcase profiles about work, motivation, and the desire to progress through one’s career via networking and building valuable connections with peers. t has become much more popular in recent years, and it’s typically the go-to platform for anyone who wants to connect with others without seeing pictures of their vacations, diary-like entries about what they ate for dinner, or foul-mouthed rants laced with bizarre opinions.”

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New AAA Studio Muddy Robot Launches

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Games Industry Biz reports: “A new AAA studio has launched, composed of industry veterans from EA, Sony, Blizzard, Disney, Apple, and Google. Founded in October 2023, Muddy Robot Games is led by former International Game Developers Association president Chris Hood.”

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Starbucks Is Shutting Down Its NFT Rewards Program

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Mashable reports: “The Starbucks NFT rewards program will soon be no more. In late 2022, Starbucks dipped its toes into the world of Web3 with a beta launch of its new NFT rewards program, Starbucks Odyssey. It has remained as a closed, invite-only beta ever since.”

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Griffin Gaming Partners Welcomes Aaron Loeb as New Operating Partner

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Los Angeles, CA – Griffin Gaming Partners, the world’s leading venture capital firm
focused on the global gaming market, is proud to announce the addition of Aaron Loeb
as Operating Partner. With a storied career that spans across some of the most
successful companies in the gaming industry, Loeb brings unparalleled experience to
the Griffin team.

Aaron Loeb’s career in gaming has been marked by significant achievements, including
leadership roles at EA, Kabam, FoxNext Games, and Scopely. He has been instrumental
in the launch and success of blockbuster games such as “The Simpsons: Tapped Out,”
“Marvel: Contest of Champions,” “Marvel: Strike Force,” and “Monopoly Go!” Loeb’s
expertise extends beyond game development to include significant experience in
studio exits and mergers, guiding companies through pivotal transitions and ensuring
their continued success.

“I pride myself in providing teams with tailored insights, support, and firm, clear
challenges based on their mission and their creative vision rather than institutional fear
and doubt. I’m a sponge for interesting methodologies and I’ve seen a lot of them, an
advantage of having worked with some of the world’s best creators in games, theater,
film, and television,” said Aaron Loeb.

“Having worked with Aaron during several pivotal industry transactions, I’ve witnessed
firsthand his strategic acumen and deep understanding of the gaming world.”
commented Nick Tuosto, Co-Founder and Managing Director at Griffin Gaming
Partners. “We’re excited to have him on board and look forward to the distinctive skills
and perspectives he brings to our team and portfolio companies.”

“My career has been dedicated to empowering creators to achieve their vision, and I’m
thrilled to continue this work at Griffin, helping to bring visionary games to a global
audience,” said Loeb.

Aaron Loeb’s appointment as Operating Partner marks a significant milestone for
Griffin Gaming Partners, reinforcing the firm’s commitment to fostering innovation and
excellence in the gaming industry.

About Griffin Gaming Partners
Griffin Gaming Partners is the world’s leading venture capital firm focused on the
global gaming market with over $1B in assets under management. The firm was

founded by Peter Levin, Phil Sanderson, and Nick Tuosto, with LionTree as a strategic
partner to the Fund. Griffin invests in seed through growth stages across software
infrastructure, content, and platforms in gaming. For more information visit:
www.griffingp.com.

NBCUniversal Working With Google, LiveRamp To Use First Party-Data For Personalized CTV Ads

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Next TV reports: “NBCUniversal said it is working with Google and LiveRamp to deliver more effective personalized commercials on connected TV. NBCU is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) system, which enables it to make its own first-party data more compatible with data from clients.”

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Deezer Has Deleted 26M ‘Useless’ Tracks Since It Launches Artist-Centric Model With Universal Music Group

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Music Business Worldwide reports: “France-headquartered streaming service Deezer’s soon-to-be-former CEO, Jeronimo Folgueira, has been raising the alarm for some time about low-quality content flooding music streaming services, degrading the user experience and diluting the money earned by legitimate artists.”

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Reddit Introduces A New Ad Format That Looks Similar To Posts Made By Users

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TechCrunch reports: “Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial public offering (IPO). The new ad format, called free-form ads, is designed to feel similar to the content that users share with each other in order to help advertisers get maximum engagement.”

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