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Snapchat wants a $40 CPM for new video ads

Digiday reports “Snapchat is feeling emboldened with its latest ad offering, doubling prices for views of its new interactive videos, according to industry insiders.

The app is charging a minimum of 4 cents a view for what it calls 3Vi ads (vertical video views and interactive). The interactive part is new and means the ads are clickable; people can swipe up on them to watch a longer video, install an app, shop. Advertisers pay a minimum of 2 cents a view for non-interactive videos, which amounts to a $20 CPM. Now, advertisers said they are paying at least $40 CPM on the interactive ads, regardless of whether people interact with them or not.”

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China’s iQIYI Launches VR Platform and Incentive Program

Variety reports “China’s iQIYI is harnessing its scale as one of China’s largest online video companies to launch what it claims will be the largest Chinese-language virtual reality platform.

At its iQIYI World Conference in Beijing this week, the company rolled out its own VR apps and a partner incentive program. It also announced plans for VR fantasy movie ‘Iron Fists of the Despicable.'”

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For Virtual Reality Makers Like Oculus, a New Version of an Old Struggle

Billboard reports “After delaying orders because of component shortages and angering wannabe early adopters, VR company Oculus is confronting another headache as it seeks to technologically and culturally establish the immersive medium. It’s now possible to play titles that were intended to only be used with the Oculus Rift system on an entirely different VR headset.”

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Building AI Is Hard—So Facebook Is Building AI That Builds AI

Wired reports “DEEP NEURAL NETWORKS are remaking the Internet. Able to learn very human tasks by analyzing vast amounts of digital data, these artificially intelligent systems are injecting online services with a power that just wasn’t viable in years past. They’re identifying faces in photos and recognizing commands spoken into smartphones and translating conversations from one language to another. They’re even helping Google choose its search results. All this we know. But what’s less discussed is how the giants of the Internet go about building these rather remarkable engines of AI.”

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Twitch’s new social networking feature, ‘Friends,’ goes live

TechCrunch reports “Amazon’s game streaming service Twitch is getting more social. The new “Friends” feature teased in April has now launched into beta, allowing users to search for, add, and view a list of friends, see when they’re online, and easily chat with them. The company says it has sent out the first round of beta invitations, and is now allowing users to add friends by sending requests, which also double as a way to gain access to a beta invite.”

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NewFronts: Machinima Launches Agency for Gaming, E-Sports

The Hollywood Reporter reports “Over the last year, e-sports has become a growing force in entertainment. But like any emerging interest area, it’s still a bit of an unknown entity for marketers.

Machinima wants to help brands and advertisers make sense of that growing landscape with the launch of MACH-1, an agency that will focus on connecting brands with gaming and e-sports.”

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YouTube now bigger than TV among advertisers’ target audience

The LA Times reports “YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company’s annual pitch to advertisers.

“I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network — broadcast or cable,” she told a crowd of 2,700 gathered at the Javits Center in Manhattan. ‘In fact, we reach more 18- to 49-year-olds [in the U.S.] during prime time than the top 10 TV shows combined.'”

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Warner Music Group Revenue Up Big, Streaming Hits Milestone

Billboard reports “Warner Music Group’s double-digit revenue growth coincided with streaming becoming the main source of revenue — from any source — in its recorded music division, the company announced Friday morning in its earnings release for the quarter ended March 31. As CEO Stephen Cooper noted in a statement, ‘this new milestone comes only four quarters after our streaming revenue first topped our download revenue.'”

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Periscope users can now save their live-streamed broadcasts forever

The Verge reports “Periscope’s live-streamed broadcasts have become a lot more permanent. Users of the Twitter-owned app can now choose to save their videos forever, CEO Kayvon Beykpour announced on the platform last night, changing the previous policy that saw broadcasts disappear after 24 hours. Users who want to keep their live-streamed broadcasts can now put “#save” in the title to keep their videos online forever, disappearing only if they choose to delete the entire video at some point in the future.”

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Why Cannes Is Giving Amazon (and Not Netflix) So Much Love

The Hollywood Reporter reports “The last time Ted Sarandos went to Cannes, he got heckled. “You are destroying the film ecosystem of Europe!” a French journalist screamed after Netflix’s chief content officer finished a 2015 keynote on the future of cinema. It was up to Harvey Weinstein, also in the audience, to stand up and defend the streaming service, as well as Sarandos’ cinematic credentials.

Compare that chilling reception with the warm embrace Cannes has given Amazon.”

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Last.fm’s founders relaunch Lumi as a news curation app powered by swipes and social networks

VentureBeat reports “Long before Spotify, YouTube, Apple Music, and Tidal, there was Last.fm. This U.K.-based music-streaming service recommended new music by tracking users listening habits to build a profile of users’ tastes. While the London-based company is now a shadow of its former self, two of the company’s original founders have been building something quite different over the past few years, and today they’re officially unveiling it to the world.”