Unreasonable Studios: Stagwell Launches Full-Service Creative Production Company

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Branding in Asia reports: “Stagwell has announced the formal launch of its production and creative content company, Unreasonable Studios (UNR), bringing together its creative and production agencies Anomaly Content & Entertainment (ACE), Locaria, and Wolfgang Studios under the leadership of Justin P. Barocas, co-founder of Anomaly and CEO and Executive Producer of UNR. Locaria will power the new entity’s adaption and localization.”

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YouTube Launches Open Call To Connect Brands With Creators

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Adweek reports: “YouTube announced an easier way to connect brands with creators, called Open Call, on Tuesday at the Cannes Lions festival. The feature allows brands to place broad requests for sponsored content to any creators in the YouTube Partner Program. The tool is powered via Brand Connect, inside YouTube’s creator partnership hub.”

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Tubi UK Strikes Content Deals With NBCUniversal, AMC & Sony

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Deadline reports: “Baby Driver, Born on the Fourth of July and AMC series Moonhaven comprise a wealth of new content coming to Tubi UK one year after launch. The Fox-owned AVoD streamer has struck deals with AMC Networks, Sony and NBCUniversal (NBCU) as 1,000 films and TV episodes are added to its library. Big hits like Baby Driver and Born on the Fourth of July arrive as part of the deal along with movies including Sony’s The Da Vinci Code and NBCU’s The Last House on the Left.”

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US Music Publishing Revenue Jumped 13.4% To $7Bn In 2024, Outpacing The Growth Rate Of Recorded Music

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Music Business Worldwide reports: “Given the lacklustre growth in US recorded music revenues last year, it wouldn’t have been a surprise if music publishing revenues also showed signs of weakening. But that hasn’t happened. New numbers from the National Music Publishers Association (NMPA) show that publishing revenue growth actually accelerated in 2024, compared to the year before, rising 13.41% to $7.039 billion.”

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Studio555 Raises $4.6M To Build Playable App For Interior Design

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GamesBeat reports: “Studio555 announced today that it has raised €4 million, or about $4.6 million in a seed funding round. It plans to put this funding towards creating a playable app, a game-like experience focused on interior design. HOF Capital and Failup Ventures led the round, with participation from the likes of Timo Soininen, co-founder of Small Giant Games; Mikko Kodisoja, co-founder of Supercell; and Riccardo Zacconi, co-founder of King.”

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The App Store’s New AI-Generated Tags Are Live In The Beta

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TechCrunch reports: “Apple’s plans to improve App Store discoverability using AI tagging techniques are now available in the developer beta build of iOS 26. However, the tags do not appear on the public App Store as of yet, nor are they informing the App Store Search algorithm on the public store. Of course, with any upcoming App Store update, there’s speculation about how changes will impact an app’s search ranking.”

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Netflix, Yahoo In Pact To Expand Programmatic Ad Sales

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Variety reports: “Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to buy Netflix advertising through Yahoo programmatically, and will be available later this year in all 12 of our ad-supported countries,” said Amy Reinhard, Netflix’s president of advertising, in a prepared statement.”

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Switch 2 Breaks US Launch Week Records Selling Over 1.1m Units

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Games Industry Biz reports: “Nintendo Switch 2 has sold more than 1.1 million units in the United States, breaking launch week records for gaming hardware. According to Circana data, as shared by the firm’s executive director Mat Piscatella on social media, 79% of sales included both physical and bundle purchases of Mario Kart World. Piscatella also noted that the 1.1 million units did not include sales from the My Nintendo Store.”

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Anzu Advances In-Game Ad Offerings With Amex Ventures Investment

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GamesBeat reports: “Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will accelerate Anzu’s mission to provide intrinsic in-game advertising to premium companies. Amex Ventures joins Anzu’s existing investors, a list that includes PayPal Ventures, WPP, Emmis Corporation, and NBCUniversal, among others.”

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Wyclef Jean And 88rising’s Jaeson Ma Launch OpenWav App That Lets Artists Sell Merch, Tickets And Exclusive Content Directly To Fans

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Music Business Worldwide reports: “Grammy-winning artist Wyclef Jean has partnered with Jaeson Ma, co-founder of Asian music collective 88rising, to launch OpenWav, a platform that promises artists higher earnings via fan engagements. The startup, based in Los Angeles, was launched on Wednesday (June 11) during A2IM Indie Week in New York City, with backing from creator economy-focused fund Connect Ventures, Warner Music Group, Goodwater Capital, Soma Capital, SuperScrypt, Dragonfly, Galaxy Interactive, and Animoca Brands.”

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