LONDON--(BUSINESS WIRE)--#Analytics--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article on the popular entertainment industry trends.

The article offers detailed insights into the top three entertainment industry trends that are set to transform the media and entertainment industry.

Ever wondered how the changing trends, dynamic business models, and new opportunities can impact your business? Request a FREE proposal to gain comprehensive insights on trends affecting business growth from Quantzig’s analytics experts.

The year ahead looks promising as new technologies and trends drive innovation and unravel new opportunities in the media and entertainment industry. Technology is one of the key media and entertainment industry trends that has massively disrupted this sector by opening up new opportunities, paving the way for new media trends, and creating new revenue models for businesses looking to thrive in this sector. With changes in the media consumption patterns of users across geographies, businesses are forced to adhere to the changes by keeping a close watch on the evolving trends in this sector.

Analytics empowers businesses to sharpen their descriptive, predictive, and prescriptive skills. This is possible only if you’re in a position to close the loop between your goals and what analytics can deliver. How can my businesses use analytics to gain deeper insights and drive decision-making, you ask? Speak to our analytics experts for comprehensive insights.

Is it a must-read?

1. If you’re someone who’s looking for new opportunities to establish your presence in the media and entertainment industry.
2. Learn what you should do to be mindful as you plan for growth.
3. Gain insights on how market trends impact business value in the media sector.

According to Quantzig’s advanced analytics experts, “Though the media and entertainment industry was one of the first sectors to navigate the digital disruption its transformation is far from over and the industry continues to be impacted by every new technological advancement or innovation taking place in today’s digital landscape.”

At Quantzig, our ability to solve our client’s complex problems is distinct, which is why we’re the most preferred analytics solution providers for leading players across industries. Book a FREE Demo to know how our solutions can help you drive profitability.

Top Three Entertainment Industry Trends to Keep an Eye On

1. Virtual reality takes center stage

2. The rise in mergers and acquisition

3. Video streaming services gain popularity

The last decade has witnessed massive changes in the media and entertainment industry, driven by the introduction of new and advanced technologies. It’s crucial to note that such factors often depend on how businesses gauge the data generated by their business processes. At Quanztig, we understand the challenges faced by players in the media and entertainment industry which is why we offer customized analytics solutions to help businesses skillfully address such challenges through technology integration, automation, and analytical dashboarding & reporting.

Read the complete article for comprehensive insights: http://bit.ly/354614S

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

Quantzig
Anirban Choudhury
Marketing Manager
US: +1 630 538 7144
UK: +44 208 629 1455
https://www.quantzig.com/contact-us

Immersive learning lets café owners experience the use of an espresso machine as part of creating an optimized shop space

SEATTLE--(BUSINESS WIRE)--Pixvana, an XR platform and solutions provider specializing in corporate learning and training, and La Marzocco, a world leader in espresso machine innovation since 1927, today announced they have partnered to create an immersive learning café experience that spotlights the importance of optimizing customer and barista flow in the modern café.

“Optimizing operational flow is crucial to creating a profitable coffee shop business,” said Scott Callendar, VP of Marketing and Consumer Strategy at La Marzocco. “Using immersive experiences, café owners gain a real sense of presence within the shop so they can better understand the best ways to physically integrate the espresso machine into daily operations. This life-like experience transports them into a setting where they can see firsthand, the benefits of integrating streamlined process functions and flows into their operations.”

The custom interactive experience built with XR tools and features uses 360° footage shot at various café locations around the country and at Crush the Rush, an annual barista competition that takes place in five U.S. cities. The experience assists café owners by offering a clearer understanding of how optimal spatial flow and streamlined use of espresso machines impacts sales and customer relations. Owners use the experience to make changes to their operation that result in shorter wait times for customers and that increase the number of customers served. In addition to depicting a more efficient café space, the experience also helps baristas prepare for work in a live café setting.

“This unique project underscores the power of immersive presence that only the XR medium can create,” said Aaron Rhodes, Executive Producer at Pixvana. “Café owners and baristas can actually experience the bustle of a busy shop and be among their customers as they move throughout the space. The experience improves processes and flows, which in turn enhances efficiencies for the business and customers. It’s truly a revolutionary use of technology in the coffee industry.”

The immersive learning experience also offers café owners a nuanced look at the shifts that have occurred in the coffee business industry – from selecting and sourcing the best beans, to faster brewing techniques, to the production of a higher quality cup of coffee.

La Marzocco will use the immersive experience as a sales and customer relations tool going forward. Pixvana’s SPIN Studio, a cloud-powered XR-native platform, makes it easy for La Marzocco to scale this experience beyond the headset. With a click of a button, La Marzocco can share the experience to fleets of learners on mobile devices, laptops, or even big screen TVs.

“This immersive experience is truly unique and something every café owner should use,” said Andrew Milstead, owner of Milstead & Co. “With zero downtime I had the opportunity to see firsthand how improving workflows can create a more efficient café – and pay dividends to store profits and customer satisfaction. This life-like experience will give café owners a new perspective on store and customer dynamics that will benefit their business in many ways.”

Try SPIN Studio Lite for Free today!

About Pixvana

Pixvana, a virtual reality solutions provider, helps enterprises develop cutting-edge approaches to solve business challenges in innovative ways. Customers choose Pixvana for its powerhouse combination of breakthrough VR technology and award-winning creative team. Pixvana addresses a range of corporate VR applications - from training and tours, to marketing and healthcare - and can manage all aspects of project development, from strategy to execution. The company is venture-backed by Vulcan Capital, Madrona Venture Group, Microsoft, Cisco, Raine and Hearst Ventures. Pixvana’s founders have proven startup success in media technology, and hail from senior product and engineering leadership roles at Apple, Adobe, Microsoft, and Lucasfilm. For more information visit www.pixvana.com.

About La Marzocco

Named for the symbol of Florence, Italy – the seated lion – La Marzocco has been the leader in espresso machine innovations since 1927. For the last 90 years, each La Marzocco espresso machine has been assembled by hand in Florence, Italy, and today La Marzocco espresso machines can be found in the finest cafes and restaurants around the world. A shared passion for tradition and the search for quality and superior reliability continue to distinguish the company. The North American operation for La Marzocco is based in Seattle, offering sales, distribution, technical support, and training to the coffee community, with the goal of being instrumental to the craft and forward motion of the espresso industry. In addition to its commercial offerings, La Marzocco also extends to the home with La Marzocco Home, through which coffee enthusiasts can explore the craft and science of espresso, using the highest quality, professional-grade equipment designed for the home. In 2016, La Marzocco launched the La Marzocco Café and Showroom, a café that showcases a different coffee company from around the world every month in Seattle Center. www.lamarzoccousa.com @lamarzocco

Jeff Pecor
Tailwind Public Relations, LLC
jeff@tailwindpr.com
206.948.1482

LONDON--(BUSINESS WIRE)--#entertainment--The outdoor advertising market size is expected to post an incremental growth of USD 8.26 billion during 2019-2023, according to the latest market research report by Technavio. However, the market’s momentum will decelerate in the coming years because of the decrease in year-over-year growth. Request a free sample report

LED mobile billboards are devices that are placed by the side of a trailer or a truck for advertising. The primary advantage of these devices is their movability factor. They can be moved to physical locations to get maximum viewers. These billboards can reach a large number of audiences through LED display ad campaigns. Ads through these devices can be used to target specific demography by covering places such as sports events, schools, and conventions. Also, mobile billboards are more likely to catch the eyes of the audience as they provide good visibility.

To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR30315

As per Technavio, the use of analytics to increase the effectiveness of ads will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will affect market growth over 2019-2023.

Outdoor Advertising Market: Use of Analytics to Increase the Effectiveness of Ads

The use of analytics to increase the effectiveness of an ad is one of the major trends being witnessed in the global outdoor advertising market. Advertisers and marketers are seeking to manage ad campaigns remotely from office or home. Hence, they are increasingly implementing data analytics to analyze and track audience engagement with outdoor ads. They can then customize ads as per the demography based on their insights. This is encouraging various vendors to invest and develop software and analytics that will help them in increasing efficiency as well as provide advertisers and marketers more time to market their products or services. This, in turn, will help them to focus more on their marketing strategy and contribute to the growth of the overall market.

“The use of AI with outdoor advertising, and the integration of outdoor ads with mobile phones are other factors that will have a significant impact on the growth of the outdoor advertising market value during the forecast period,” says a senior analyst at Technavio.

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Outdoor Advertising Market: Segmentation Analysis

This market research report segments the outdoor advertising market by type (billboards, shelters, transit displays, and street furniture), by platform (physical outdoor advertising and digital outdoor advertising) and by region (the Americas, EMEA, and APAC).

The APAC region held the largest share of the market in 2018, followed by the Americas and EMEA, respectively. The growth of the outdoor advertising market share in APAC can be attributed to several factors such as the growing investments on the expansion of operations and product offerings; and the advent of new technologies such as augmented reality and virtual reality.

Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more.

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Some of the key topics covered in the report include:

Market Landscape

• Market ecosystem
• Market characteristics
• Market segmentation analysis

Market Sizing

• Market definition
• Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

• Regional comparison
• Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at media@technavio.com.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
www.technavio.com