How Quontic Bank’s Metaverse Outpost Demonstrates The Importance Of Brand Utility In Metaverse Activations

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Digiday reports: “Yesterday, Quontic Bank opened its first presence inside Decentraland, with plans to expand the virtual outpost into a bona fide virtual bank, replete with all of the financial services offered in physical banks. The activation demonstrates that brands have realized the importance of lasting utility in metaverse spaces — and shows the difficulties of actually attaining that utility.”

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Universal Dumps DIY Distribution As Spinnup Goes Invite Only

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Music Business Worldwide reports: “Rather than allowing all artists everywhere to upload their music to digital services (a la DistroKid or TuneCore), AWAL instead deploys a ‘first layer’ of A&R filtration. As a result, around nine in every ten tracks submitted to the AWAL platform are believed to be rejected.”

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HBO Max Broken Out in Nielsen Streaming Estimates for First Time, Notches 1% Share of April TV Viewing

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Variety reports: “For the first time, Nielsen has reported TV time spent viewing estimates for HBO Max — with the Warner Bros. Discovery-owned service coming in with a 1% share for April 2022, as the streaming sector overall took its highest share of U.S. TV viewing to date.”

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Why Netflix Is Betting Big On Poland (And You Should Too)

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The Hollywood Reporter reports: “When, earlier this year, Netflix unveiled that it had picked Poland as its new regional headquarters — the company’s new Warsaw office, set to open in late 2022, will serve as a hub for the streamer’s operations across Central and Eastern Europe (CEE) — the choice seemed obvious.”

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Andreessen Horowitz Launches $600M VC Fund For Games

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Gamesindustry.biz reports: “Venture Capital firm Andreessen Horowitz (a16z) has unveiled a $600 million fund to specifically invest in the games industry. While the firm has invested in game studios previously such as Zynga and Oculus, Games Fund One is a separate fund dedicated to supporting “the next generation of games builders.””

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‘Call Of Duty’ League Analyst Says The Biggest Trend In Esports Is Increased Mental Health Talk

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The Hollywood Reporter reports: “The esports analyst, 22, can trace her interest in video games back to the time she was “very, very small,” when her father would play Call of Duty in an attic “gamer hideout.” The first game that Allycxt got into on her own was Black Ops 2. And the obsession catapulted from there.”

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Cannes Goes Meta As Instagram Takes On Festival Sponsor TikTok

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Variety reports: “Cannes is going Meta. The social giant formerly known as Facebook is taking the Croisette by storm and rolling out the red carpet for creators at the festival. Meta has unveiled its first creator villa, which will be powered by Instagram and host up to 300 content creators over two days at the iconic Palais Bulles.”

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​​Blockchain Games Company Raises $15M in Funding to Accelerate Development of Mass Combat RPG Title

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The Hollywood Reporter reports: “Blockchain games company Azra Games, co-founded by former Electronic Arts executive Mark Otero and dedicated to building immersive universes with in-game economy and virtual collectibles powered by web3 technology, has raised $15 million in funding, led by Andreessen Horowitz, to accelerate development of its first title: a mass combat strategy role-playing game with the code name Project Arcanas.”

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Skybound Entertainment Secures Fresh Investment From Hiro Capital, Knollwood Advisory And More

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Gamesindustry.biz reports: “The amount raised was not disclosed, but a statement from Hiro Capital confirming its own investment in the entertainment firm alongside funding from Boost VC and Knollwood Advisory, the latter of which led the round. Previous investors Skydance Entertainment and Com2us also contributed.”

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Paramount Global CFO Touts Warren Buffett’s Berkshire Hathaway Acquiring $2.6B Stake

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The Hollywood Reporter reports: “Paramount Global CFO Naveen Chopra has lauded Warren Buffett after his Berkshire Hathaway investment vehicle acquired about $2.6 billion worth of stock in the owner of CBS, MTV, Nickelodeon, Showtime and Comedy Central and the operator of the Paramount+ streaming service.”

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