Calif. – Amobee Media Systems, a developer
of advertising technology for mobile operators, said on Wednesday that it will
acquire U.K.-based mobile ad agency RingRing Media.
Financial terms of the
deal, expected to be completed in the first quarter, were not disclosed.
City, Calif.-based Amobee said that the acquisition brings it a step closer to
creating "the industry’s largest" mobile advertising exchange,
connecting publishers, ad agencies and brands to inventory in real-time.
also gives the company a London
hub, allowing it to gain a stronger foothold internationally.
customers include Telefonica SA and Vodafone Group.