Redwood City,
Calif. – Amobee Media Systems, a developer
of advertising technology for mobile operators, said on Wednesday that it will
acquire U.K.-based mobile ad agency RingRing Media.
Financial terms of the
deal, expected to be completed in the first quarter, were not disclosed.
Redwood
City, Calif.-based Amobee said that the acquisition brings it a step closer to
creating "the industry’s largest" mobile advertising exchange,
connecting publishers, ad agencies and brands to inventory in real-time.
It
also gives the company a London
hub, allowing it to gain a stronger foothold internationally.
Amobee’s current
customers include Telefonica SA and Vodafone Group.
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