Fla. – Inuvo, a developer of
predictive modeling for performance-based online advertising, announced on
Tuesday that it has raised $4.2 million in an offering of shares.
Inuvo launched its platform in beta in August 2009, and now claims
"thousands" of customers.
The platform lets advertisers and
publishers connect directly on search, affiliate, lead generation and email
Inuvo will use the funds to incorporate "decision science
technology" into its existing affiliate and search marketing platforms.