New York
– Guvera, an Australia-based, ad-supported music search and download service,
has raised $20 million in new funding, CEO Claes Loberg told TechCrunch.

on participating investors was not disclosed.

Founded in 2008, the company is
currently beta testing its service, for which it has signed licensing deals to
date with major labels Universal Music and EMI, as well as independent
distributor IODA.

Advertisers on the site can create branded channels that
"house relevant styles of music and other digital content and showcasing
the particular aspects of a brand’s personality."

Brands then pay a fee
when customers download music from their respective channel pages.


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