New York – Thirty-nine
percent of Facebook users in the U.S.,
U.K. and Australia have already donated money or goods to
the relief efforts following the Jan. 12 earthquake in Haiti, including 13% through
text-messaging, according to a new survey by Facebook and The Nielsen Company.
Another 21% of users said that they have not yet given to the cause, but plan
to do so.
Facebook users ages 50 and older are nearly twice as likely to have
donated goods or money than teenagers (61% to 36%).
When it comes to corporate
support of the relief efforts, 29% of users believe corporations are doing
their part, while 42% say they are not.
The vast majority of respondents called
the earthquake a wake-up call, with three-quarters saying that they are either
"not very" or "not at all" prepared for a natural disaster,
The survey involved more than 50,000 Facebook users ages 13 and