– Martini Media, an online ad network targeting affluent consumers, announced
on Thursday that it has acquired Decision Maker Media (DMM), a vertical media
platform that courts business decision-makers.
Financial terms of the
transaction were not disclosed.
San Francisco-based Martini said the deal will give
it an audience of over 40 million unique monthly users with annual household
incomes exceeding $100,000.
Martini’s network includes websites focused on
sailing and yachting; travel; wine; philanthropy; golf; and the arts.