San Francisco
– BrightRoll, an online video advertising network, announced on Wednesday that
it has raised $10 million in third round financing, led by Scale Venture

Previous backers True Ventures, Adams Street Capital and KPG Ventures
also participated.

San Francisco-based BrightRoll says that three-quarters of
the top 100 online media properties in the U.S. use its services.

The company
also announced that it has been profitable for "nearly the entire last 12
months," and that its network recently passed Hulu in the number of unique
users per month it reaches.

BrightRoll will use the new funds to expand its
technology platform, and worldwide advertiser and publisher operations.


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