Wash. – Microsoft announced on
Friday that it will no longer sell display ads on Facebook, while it has
expanded its search advertising partnership with the online social network.
had already stopped selling display ads on Facebook sites in a number of
"Given the kinds of advertisements that make sense within
a product as unique as Facebook, it just made more sense for them to take the
lead on this part of their advertising strategy," Jon Tinter, general
manager of Bing at Microsoft, wrote in a blog post.
The expansion of the search
partnership will see Facebook provide "full access to great Bing features
beyond a set of links, including richer answers combined with tools that help
customers make faster, smarter decisions."
Bing will now also power search
on all of Facebook’s properties worldwide, instead of just in the U.S.