– A second large publishing house has joined Macmillan in seeking a variable
pricing model for e-books, challenging Amazon.com’s bid to set an industry
standard price of $9.99 for e-books, The Wall Street Journal reported.
Lagardere’s Hachette Book Group said in a letter to book agents that it would
seek a pricing formula from all retailers like the one that Apple has proposed,
where publishers could set prices ranging up to $14.99 for some titles.