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Alviso, Calif. – TiVo (NASD: TIVO) reports that the top five
moments during Sunday’s Super Bowl broadcast that users of its digital video
recorders rewound to watch again were all from the game itself, as opposed to
the commercials.

The fourth quarter interception returned for a touchdown by
the Saints was the most-rewound moment of the entire broadcast, according to
TiVo.

Among the ads, the user-generated Doritos "House Rules" spot
was the most-rewound, followed by "You’re Not You When You’re Hungry"
from Snickers, and the Tim Tebow Focus on the Family ad.

The company noted that
the bit with David Letterman, Jay Leno and Oprah Winfrey was not included in
its commercial category, but would have been the second most-rewound if it had
been.

 

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(Hollywood Reporter)

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