New York – Music Choice, a multi-platform video and music
network found mainly on cable TV services, on Wednesday announced the launch of
SWRV, an interactive music video network that will let viewers submit
user-generated content, vote for and rate videos.

Users will be able to
interact with SWRV by sending text, photos or videos via mobile phone or the
Web, and even take over one of the 10 channels for their own 15-minute
programming block.

The service initially launches with Cox Communications
customers in the company’s New England and Virginia operations.

Music Choice said SWRV
will continue to roll out to millions of homes nationwide through tiered
roll-outs by multiple providers.


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