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Melbourne,
Australia
– Effective
Measure, a developer of online audience measurement technology, announced on Wednesday
that it has raised $4 million in its first round of funding, from Rho Ventures.

Australia-based Effective Measure provides its online audience measurement
services in 16 countries, in mostly emerging markets.

The company will use the
funds to expand its direct-measurement audience service and related solutions.

 

Related Links:
http://snipurl.com/uecus

http://www.effectivemeasure.com

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