London – Shazam, a provider of mobile music identification
services, on Wednesday announced the launch of a new program that lets brands
and broadcasters utilize the Shazam service, now on 50 million mobile phones.
The Shazam Audio Recognition Advertising (SARA) program, already used by
Dockers in its Super Bowl ad campaign, lets advertisers set up ads which users
can "Shazam," and receive special promotions and hidden content via
Web links. The company partnered with Augme Mobile to offer SARA in the North
American market.
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