Seattle – More than 24% of U.S. and U.K. Internet
users say they play social games regularly, making for a total of approximately
100 million social games players across the two countries, according to a
survey conducted by Information Solutions Group on behalf of social games
publisher PopCap Games.
Among nearly 5,000 respondents, more than 1,200 said
they play games on social networking sites and platforms at least once a week.
The survey found that 55% of all social gamers are female and 45% are male. The
average age of social gamers is 43; 46% of U.S. social gamers are 50 or older,
while just 6% are 21 or younger.
The vast majority (95%) of social gamers
player multiple times per week, with 64% saying they play at least once a day;
61% said their average gaming sessions lasts more than half an hour.
Surprisingly,
just 17% of U.K. social
gamers and 28% of their U.S.
counterparts cite "connect with others" as their most popular
motivation for playing.
"Fun and excitement" was the most popular
reason (53%), while "stress relief" (45%), "competitive
spirit" (43%) and "mental workout" (32%) were also cited by respondents.
Facebook was the most popular destination for social gaming, cited by 83% of
social gamers, followed by MySpace (24%), Bebo (7%) and Friendster (5%).
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(PDF of report)
