– Yahoo (NASD: YHOO) and Microsoft (NASD: MSFT) announced on Thursday that they have received antitrust
approval from both the U.S.
Justice Department and European Commission for their proposed search
partnership. The companies expect implementation of the deal to begin in coming
days, when Yahoo will transition its algorithmic and paid search platforms to
Yahoo will become the exclusive relationship sales force for both
companies’ premium search advertisers globally.
"This breakthrough search
alliance means Yahoo can focus even more on our own innovative search
experience," said Yahoo CEO Carol Bartz.
"Yahoo gets to do what we do
best: combine our science and technology with compelling content to build
personally relevant online experiences for our users and customers."
companies said they hope to complete the transition, at least in the U.S., by the
end of 2010, while all global customers and partners are expected to be
transitioned by early 2012.