Sunnyvale, Calif.
– Excitement about the ongoing Winter Olympics in Vancouver has caused major spikes in related
Internet searches this week, according to Yahoo (NASD: YHOO).
Among the most popular terms,
searches for "ice skating rinks" are up 607% — particularly among
teens — "red Olympic mittens" are up 182% and the "rules of
curling" are up more than 2,800%.
Individual athletes also have gotten a
lot of buzz, with gold medal skier Lindsey Vonn becoming the top searched athlete
on Yahoo.
Another popular athlete has been snowboarder Shaun White, with
searches for "Shaun White snowboarding" up more than 1,900%, and
related searches for "Flying Tomato" and "Carrot Top" also
seeing significant spikes.
Speedskater Apolo Ohno also has piqued the interest
of Internet users, who have driven searches for "Apolo Ohno
girlfriend" up 1,210%.
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