Beijing – Yoyi Media, a
provider of targeted online ad services in China, announced on Wednesday that
it has closed its first round of funding, led by Disney-affiliated Steamboat
Ventures and Gobi Partners.
Founded in 2007, Beijing-based Yoyi says it now
serves more than 300 companies, providing targeted ad services to firms
including Audi, China Merchants Bank, Intel, Microsoft and Nokia.
said the funding will enable it to accelerate its business strategy.